噴水効果 ふんすいこうか Meanings Noun fountain effect (theory that high sales in the basement of a department store lead to increased sales in the upper levels as well) Kanji 噴 spout. Read as フン. 水 water. Read as スイ. 効 effect. Read as コウ. 果 fruit. Read as カ. Jinuma: Japanese Dictionary · Word lists