消費者主義 しょうひしゃしゅぎ Meanings Noun advocacy of consumer rights (product safety, accurate labelling, etc.); consumer activism; consumer advocacy See also: コンシューマリズム. consumer spending; high levels of consumption See also: コンシューマリズム. Kanji 消 vanish. Read as ショウ. 費 expense 者 person. Read as シャ. 主 main. Read as シュ. 義 justice. Read as ギ. Jinuma: Japanese Dictionary · Word lists