直営店舗 ちょくえいてんぽ Meanings Noun directly managed store (as opposed to a distributor) See also: 直営店 (ちょくえいてん). Kanji 直 straight. Read as チョク. 営 manage. Read as エイ. 店 store. Read as テン. 舗 storefront. Read as ホ. Jinuma: Japanese Dictionary · Word lists