風評被害 ふうひょうひがい Meanings Noun damage caused by harmful rumours or misinformation (rumors); reputational damage Kanji 風 wind. Read as フウ. 評 review. Read as ヒョウ. 被 suffer 害 harm. Read as ガイ. Common phrases 風評被害を受ける 風評被害が発生する Jinuma: Japanese Dictionary · Word lists