真っ向勝負 まっこうしょうぶ Meanings Noun head-on fight; direct confrontation; head-to-head contest See also: 真っ向 (まっこう). Kanji 真 true. Read as ま. 向 toward. Read as コウ. 勝 win. Read as ショウ. 負 lose. Read as フ. Jinuma: Japanese Dictionary · Word lists